Nestle's Kit Kat gets the hall of shame treatment from Greenpeace

March 24, 2010 06:10 by Carbonica

The activists/comedians of the renowed NGO have blown Nestle's attempts to green the brand by launching a campaign against the sourcing of palm oil from tropical rainforests.

 

Several months ago Nestle announced the Fairtrade Kit Kat, so it must have felt like a kick in the gut to now be blamed for the killing of orangutans and the depletion of rainforests.

Here is the Greenpeace video:

 

 

Greenpeace's Jamie Woodley followed up the reaction to the campaign posting the following email on their newsletter 
 

Hi there,

Wow. There are several other words I could use to express my amazement at the response to our campaign about Nestlé's use of palm oil, but none of them are fit to write here, so "wow" will have to do for now.

Since Wednesday morning - when we launched our controversial Kit Kat advert and demanded that Nestlé stop using palm oil from companies destroying Indonesia's rainforests - events have unfolded rapidly, and everyone at Greenpeace is amazed at how our supporters have taken this so much further than we ever imagined. Here's a quick recap:

  • Nestlé told Youtube to pull our video due to copyright infringement. It was later reinstated, but not before we'd uploaded it elsewhere and asked supporters to do the same. Current number of views: 585,000 and counting.
  • Facebook users went to Nestlé's fan page to ask what the company was doing about their palm oil suppliers, where they were met with rude and arrogant responses from the company. Word of this spread like wildfire around the internet, and has been the talk of many high-profile blogs and news websites.
  • Thousands of people around the world sent Nestlé CEO Paul Bulcke emails, but we've discovered that Nestlé blocked many of these. Now, emails are going to André Kudelski, a member of the board of directors, and we're working out what to do with the ones which didn't get through.

Nestlé have issued a statement saying that they'll stop buying directly from the worst supplier, Sinar Mas, but this doesn't go far enough as much of their palm oil comes through third parties, like Cargill, who continue to buy palm oil from Sinar Mas.

Your actions are having a big impact at Nestlé HQ. If you haven't already, email Nestlé now demanding they stop using palm oil and other products from the notorious Sinar Mas. We had some technical problems with our website on Wednesday so if you weren't able to send your email, it's working absolutely fine now.

And don't forget to share our Kit Kat video with your friends.

Thanks for your support,

Jamie Woolley

 

 

You go girl!

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London to Istanbul: the carbon neutral race

March 8, 2010 08:03 by Carbonica

Don't forget the carbon neutral race to Istambul with www.racethegreenmachines.com starts on July 24, from Battersea Park, London.

Please contact alex@carbonica.org  if you are thinking of putting together a team and are looking for sponsorship.

 


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