Prince Charles's campaign to save the rainforests is going from strength to strength. Carbonica fully supports the campaign and we'd like to ask everyone to visit the website, www.rainforestSOS.org, to demonstrate your support for urgent action.
The campaign began in May as an initiative to create a climate of awareness and public concern that encourages action to end tropical deforestation. The focal point of the campaign is a 90-second public awareness film, created by the agency HMDG, in which the Prince of Wales appears alongside his sons, Prince William and Prince Harry, an array of well-known figures including Harrison Ford, the Dalai Lama, Daniel Craig, Robin Williams and children from around the world.
Each individual appears alongside an animated frog. The frog, created by Framestore, the Oscar-winning computer generated imagery (CGI) experts behind the film The Golden Compass, serves as a symbol of the rainforest.
The film can be viewed, and the public can demonstrate their support for the cause by visiting www.rainforestSOS.org or by texting ‘SOS’ and their email address to 60777*.
The campaign was given a substantial boost by fashion icon and now environmental activist Vivienne Westwood, who appeared last Friday on Jonathan Ross's BBC1 programme and urged everyone to sign up to the campaign.
Brunella
brunella@carbonica.org
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